The Design Genome

Creativity isn’t chaos—it’s coded.
The Design Genome is the blueprint behind every idea that becomes identity.

See it in Action

Where it Began

The Design Genome began with a late-night sketch—an attempt to understand why some ideas felt alive. I realised creativity follows patterns, like DNA. Each brand carries a sequence of meaning, motion and emotion. That realisation became more than a concept—it became my design philosophy.

How it Works

I bring the Design Genome into every brand, logo and motion piece I create. It’s the invisible system that connects structure and soul—from typography and color psychology to movement and sound. Each project becomes a living entity designed to grow with purpose and identity.

Why It Matters

The Design Genome matters because brands don’t simply get built—they evolve. A strong identity begins by understanding what’s beneath the surface. My focus is to uncover that—so each brand becomes authentic, relatable and timeless.